|
|
|
|
|
|
|
Marketing professionals will tell you that the key to success is 'segmentation' - splitting people into different groups and targeting those groups in ways that appeal to them. It's just the same with publicity. As above, text messaging works well with young people (assuming you can get the numbers to text); other communities need other approaches. Identify all the media such as magazines and newsletters that go to different ethnic groups, and don't forget the simple local ones: a notice read out by a parish priest (or in a mosque or synagogue) may target exactly the people you want for a specific event better than anything else. Photography and video recording Photographs and film or video are an essential part of publicity, and digital cameras are making it easier to produce your own. All newspaper reporters will expect to be able to take photographs, or ask you to submit them for inclusion in the paper. You may also want to take photographs to use in displays and reports to funders. While most adults are happy about having their photograph taken it is important to be aware of some restrictions. All children under 16 years of age should not be photographed without permission from a parent or adult who is responsible for them. This is now accepted good practice by schools, sports, youth organisations and local councils. It is also the case that many Muslim people do not want their photographs to be taken on the grounds that displaying the human image is sacrilegious. If you are having photographs taken or activities are being filmed you should make this clear to people. 'Consent slips' should be available for signature at any community event. For children this must be signed by a parent/carer or guardian. Bear in mind that you do not generally have the right to pass on information about any individual without their prior permission. As with design, there are some things that are better done by skilled people. If you're planning to use photographs for brochures or permanent displays don't rely on a friend who has a camera - you may not get the results you want. Suggest that as many group members as possible take shots, and see if a local newspaper will send a photographer along. If you want to be confident of the results, and you can afford it, see how much a local professional costs. Get them to come early and spend time with them discussing the story that you want to illustrate. They may well spot other aspects, so consider their ideas. Get them to take plenty of pictures and work with them to select the ones that fit your purpose. All content copyright © 1986-2010 BTCV Ltd. Registered charity No. 261009 |
